Monday, December 20, 2010

Florida Panthers Marketing to Montreal Canadiens Fans

Adam Gretzby Adam Gretz

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It's no secret there are some teams in the NHL having a hard time drawing fans, and likewise, there are others that have loyal followings no matter where they play. What happens when the two meet? Marketing to the visiting fans!

The Florida Panthers are currently averaging just under 14,000 fans per home game (25th in the NHL) and are running a promotion that is geared toward fans of the Montreal Canadiens for their two trips to South Florida this season, Dec. 31 and March 3.

There are a number of options that will save Montreal fans as much as $40 per ticket.

 

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